The main audience for our music video will likely be teenagers to young adults, as they formed the bulk of who we questioned in our questionnaires. The alternative rock genre itself typically has a younger audience, and the band who's song we will be making the video for has a similarly young target audience.
Although we are dealing with serious subject matter that could be seen as more adult, we feel it will be easily relatable and viewable for most people because most will have at least some experience with religion, whether it's being part of it or questioning it, so the video should be an interesting and engaging watch for them.
We won't aim for any particular gender as we feel like it's easily marketable to both, and we also won't try and completely shut out older audiences either, as they definitely have the potential to enjoy and engage with the type of video that we will be making.
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