Tuesday, 11 October 2016

Audience Feedback on Third Digipak Draft

To gather an idea of where to go next for our digipak, we decided to ask for more audience feedback on our digipak, and to do this we printed out what we currently have and constructed it to look like an actual digipak before giving it to people and asking for some feedback.
The most common positive points were that:

  • The colours create unity with the video
  • The layout of the back of the digipak especially is very creative and eye-catching
  • The colours of the digipak go well together
  • Has basically all of the details necessary for a digipak
The most common negative points were that:
  • The mise-en-scene of the central image is quite weak
  • The blurring of the face effect could use a lot of refinement
  • The barcode on the back should be landscape instead of portrait
After looking at this feedback, we will consider what should be done with our main front image in order to improve the digipak, as that's where most of the complaints have come from. 

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