How Did We Use Media Technologies Across Research, Planning and Evaluation Stages?

DIrector's Commentary - Final Draft

In this commentary, we address all four evaluation questions.

How Effective Is Our Combination Of Texts?

How Did We Develop Our Technological Skills?

What Did We Learn From Audience Feedback?

What Representations Are Created By Our Product?

In the Digital World, To What Extent Does Our Product Have Commercial/Audience Value?

Poster - Seventh Draft

In this draft we changed the rotations of the apostrophe in She's American because it was facing the wrong direction.

Action Plan Week 19

Action plan week 19 from Jonathan Edge

Audience Feedback on Sixth Draft

We weren't sure whether we wanted to go with the most recent version of the poster, which is the spaced out one, or the one which has the three singles instead of the two. To determine which would be best, we printed out both and asked our whole class to pick which one they preferred.

As you can see, the more spaced out version was preferred, so that is the version we will go with.

Poster - Sixth Draft

In our last draft we forgot to relayer all of the text to give it the pink glow, so we did that here and then also made some minor changes to text alignment.

Poster - Fifth Draft

In this draft we removed one of the singles and then changed the alignment of everything so that it creates more space on the poster.

Audience Feedback on Fourth Poster Draft

The response this time was that the readability is now much improved and the text can be easily read, though it was suggested that there's still maybe too much text and it leaves very little space, so we will see what we can remove to try and make it feel like less of a solid wall of text.

Poster - Fourth Draft

To try and improve readability, we duplicated the text layers so that the text would become more bold, and we also did some cutting and replacing of the trees in the background to cover gaps of light that were affecting readability.

Audience Feedback on Third Poster Draft

The main issues people expressed were still with regards to readability, so we will need to work on that, but aside from that everyone prefers this new approach we're taking as opposed to the earlier drafts we had.

Poster - Third Draft

This draft changed quite a lot from our previous version. We took a screenshot from the video to use to replace the bordered image on the previous draft, but as we enlarged it to fit in the border we realised that the image would look good if the background was included and took up the whole poster. Because this change of background affected the visibility of the text, we added a pink neon border to all of it which again fits the colours of the video and makes it more readable. We also changed some of the alignment of the text, as was suggested in our last feedback. 

Audience Feedback on Second Poster Draft

The response to this poster was more positive. Some expressed doubts about the strength of the main image and said we could pick a better one, and there were also some concerns raised about the alignment of the text, so we will look into changing that in our next draft.

Poster - Second Draft

This is the second draft of our poster. We went with a different approach after taking feedback from audiences, so we changed the main image and made the poster more text heavy so that it is more conventional and easily identifiable as a music poster.

Audience Feedback on First Poster Draft

This was only a very rough preliminary draft, so we didn't ask for too much or any particularly extensive audience feedback. However, the people we did talk to said it was too simplistic and would maybe work better in landscape, so we will try that.

Poster - First Draft