If I Believe You - Final Draft

IIBY - 5th Draft from Jonathan Edge on Vimeo.

Digipak - Final Draft

Poster - Final Draft

Poster - Seventh Draft

In this draft we changed the rotations of the apostrophe in She's American because it was facing the wrong direction.

Poster - Sixth Draft

In our last draft we forgot to relayer all of the text to give it the pink glow, so we did that here and then also made some minor changes to text alignment.

Poster - Fifth Draft

In this draft we removed one of the singles and then changed the alignment of everything so that it creates more space on the poster.

Poster - Fourth Draft

To try and improve readability, we duplicated the text layers so that the text would become more bold, and we also did some cutting and replacing of the trees in the background to cover gaps of light that were affecting readability.

Poster - Third Draft

This draft changed quite a lot from our previous version. We took a screenshot from the video to use to replace the bordered image on the previous draft, but as we enlarged it to fit in the border we realised that the image would look good if the background was included and took up the whole poster. Because this change of background affected the visibility of the text, we added a pink neon border to all of it which again fits the colours of the video and makes it more readable. We also changed some of the alignment of the text, as was suggested in our last feedback. 

Poster - Second Draft

This is the second draft of our poster. We went with a different approach after taking feedback from audiences, so we changed the main image and made the poster more text heavy so that it is more conventional and easily identifiable as a music poster.

Poster - First Draft

Digipak - Eleventh Draft

We have now reverted back to the pink colour, and need to consult audience feedback again to determine whether we use the version which has the corners outside the CD or the version that doesn't, both of which can be seen below. 

Digipak - Tenth Draft

It was suggested to us that the colour of the digipak wasn't the best it could be, so after taking some advice we decided to try a blue version.

Digipak - Ninth Draft

In this draft we removed the image behind the CD, and replaced it with a reverse gradient simply showing where the CD would be placed, as seen below.

Digipak - Eighth Draft

Digipak - Seventh Draft

Here we have changed the image on the top right again.

Digipak - Sixth Draft

Digipak - Fifth Draft

Because the initial blur we did was not well received in our audience feedback, we decided to go for a simpler effect that conveys the same meaning. 

Digipak - Fourth Draft

In this draft we have changed the barcode to a landscape orientation, as this was suggested in our audience feedback.

Digipak - Third Draft

Here is the third draft of our digipak, with the newly decided interior images.

Digipak - Second Draft

After receiving audience feedback, we decided to zoom out the main image and change the colours of the text and border. These colour changes continue throughout the back and interior images, and we have several interior images which we will ask for more feedback on to decide what to use, as the response to our initial interiors wasn't very positive.